PicoWin: Hulu's Buffer
[emphasis added by me]
Hulu get’s it. Not only are they a kickass site (and great sign that media conglomerates aren’t complete idiots), but they get it.
When it comes to my interaction with their site, I really don’t need an up to the second update on the status of the connection buffer. In fact having an up to the second update (see: youtube) will only make me obsess over the buffer. In the grand scheme of things this doesn’t matter one iota to Hulu as far as “saving resources or money”, but it adds to my user enjoyment (if only a little).
Hulu gets that every extra bit of user enjoyment only adds to the addictiveness of using their site/service, making me that much more likely to come back.
Takeaway: If your business relies on enjoyment > information, every single detail of your product should reflect that.
